Moooving a $900B global industry forwards
Rumi is building an intelligent control room for dairy farms — one unified platform to see the whole farm, made with the people who already know it best.
A dairy works best when it is seen as one connected system
The modern dairy is a continuous production system, with the cow at its center. Feed, milk, health and breeding influence each other every day.
Yet farms today have no unified control room. Their information is spread across separate systems. Key data and decisions lag behind daily operations.
Seeing the whole farm at once puts farmers back in control, so they can make proactive decisions that support animal welfare, healthier herds and better environmental outcomes.
Multiple sources, no single picture
Information that matters sits in places that rarely talk to each other.
- 01Feed management
- 02Milk parlor and tests
- 03Feed and forage laboratory
- 04Herd management
- 05Sensors and IoT
- 06Cameras and drones
Pieced together after the fact, retrospective farm data runs weeks behind what is actually happening on the farm.
Technology built around people, not in place of them
- i
A human-data correction loop
Experts and the system check each other. Rumi cross-checks systems and contextual knowledge to infer issues, and people correct what the data gets wrong.
- ii
Human knowledge as the model
The farm is modelled with human knowledge layered on extracted data. Rumi tracks predictions, alerts on issues or changes, and updates its models as the farm's data and processes change.
- iii
Data as evidence
Messy source data is kept as evidence. Rumi infers and validates what's actually going on, and then predicts on accurately labeled data.
- iv
Know-how at the centre
Hard-to-capture human farm expertise is not automated away. It stays at the heart of the platform and becomes shared knowledge.
Alongside the experts who handle feeding and breeding
Rumi works with the people on and around the farm who own a dairy's two core activities. We partner with trusted nutritionists and veterinarians to provide expert and data-led decisions that benefit the farm.
Feeding
40–60%
of a dairy's operating costs
- Diet formulation
- Feed amounts and schedules
- Mixer operations
- Ingredient purchases
Breeding
~30%
annual herd turnover
- Breeding age and waiting periods
- Breeding protocols
- Hormone strategies
- Genetics
dairy cows in the U.S. — each one shaped daily by these feeding and breeding decisions.
The founders
June
CEO & Cofounder- Multiyear agri-tech experience in aquaculture and seafood, built an international team in Asia.
- Built scaled machine learning systems for real-time fraud detection in financial services.
Starting with U.S. dairy, growing into animal agriculture
U.S. dairy is our start towards a broader animal agriculture intelligence platform — built hand-in-hand with the people who know animals best, for healthier animals and better-run farms.